
Savorum is a coffee maker that creates coffee with the pour over process. It is an automated ten cup coffee maker that aims to evoke the sensation of an artisan and barista through its design language.
Savorum is a new brand design for the brand Melitta.
This exercise in branding was prompted by LDA LLC, a design consultancy in Irvine, California which collaborated with the design students of California State University, Long Beach Industrial Design Class of 2020.







A multi-brew, single cup to carafe coffee maker brewing coffee by the pour-over




